OUR STORY

At USA Beauty Supply, we have been visionaries since day one. Seeing possibilities is what we did when, we brought together beauty in a way that no one else had imagined. Our special world of “all things beauty, all in one place” immediately connected with our beauty lovers and how they actually shop and online. And it forever changed the game.

Today we’re in an exciting time as culture is shifting and beauty is evolving. As we head into our next chapter, we will continue to lead the same way we started as visionaries in beauty and retail. By celebrating the meaningful role beauty plays in our lives, redefining how beauty is portrayed and increasing support of trailblazing causes, we’ll bring new possibilities to life and drive more meaningful purpose for our brand, our company and our guests. Together, we will change what beauty means to the world.